COMPANY HERstory

Created by 3 Black Women
Twin Sister, Daughter, Mother Team

The black hair care industry is rich with stories of pioneers and trailblazers. How can it not be with historical icons like Madam C.J. Walker defining it so many years ago? Between the three of us co-founders – Marty, Mary and Mary Lee – there were more than 40 years of experience in this business at the inception of M3 – it had been our life and our livelihood for as far back as we could remember.

 

With this as our back-story, we embarked on M3 Cosmetic Labs with high expectations for ourselves and our products. Our first brand, NexSheen Arganics® is built on what we call a "Magic Marriage of Oils" – a lightweight blend of Extra Virgin Olive Oil and Moroccan Argan Oil. We loved the blend of these two exotic oils because it's superior to either oil alone when it comes to repairing damaged hair, improving moisture and restoring shine and luster. It's this kind of creativity we want to bring to the market, so we can help women and men solve some of their toughest hair health issues.

Since debuting Arganics® in the summer of 2010, we've continued to see excitement build around our line. We're reaching out to customers the old-fashioned way – talking and sharing. We want you and our customers all around the world to try the products and see the NexSheen Arganics® results for yourself. If you like what you see, tell your friends, tell your customers, and most importantly, tell your family!

 

In the recent years we have had lots of changes in M3 both in the United States and South Africa. In February 2015, our beloved co-founder Marty passed away after a valiant 10-month fight against lung cancer. Mary Harris, Marty’s identical twin sister and another one of our co-founders has retired from the business. She is a trailblazer in the hair care industry and it is time for her to enjoy the fruits of her labor and Live Her Best Life!!! Our third co-founder, Marty and Mary’s daughter/niece, Mary Lee, continues to run M3 Cosmetic Labs and grow the brands with the help of her brother and father, Michael Jr. and Michael Sr. We are still M3 and we are still a Black family owned business devoted to bringing our founders’ dreams to a reality by reaching women and men of all ages around the world and giving them the hair of their life! Michael Jr.’s fresh, young approach has brought new ideas and approaches to the company and Michael Sr.’s years of expertise and knowledge are helping NexSheen Arganics® to continue to grow and differentiate.

M3 TODAY

Mary Lee Joshua

Co-Founder & CEO

Mary Lee’s vision for the company is to give consumers of color the quality and differentiation they have been longing for.

 

Born into one of the most prominent families in the ethnic beauty industry, Mary understands today’s consumer and market trends like few others. She represents a new generation of consumers – ones with more buying power and greater expectations of the brands they choose.

 

All of this coupled with knowledge imparted on her by her grandfather, Ernest P. Joshua (creator of the ISOPLUS® brand), parents, aunt and other family she is a powerhouse of knowledge and eager to share NexSheen Arganics® with the world!     

Michael W. Joshua, Sr.

Managing Director

With over 50 years of experience in the International Ethnic Hair Care market Michael decided to relocate to South Africa in 2012 to offer his expertise and assistance in growing a former division of his family owned business, J.M. Products, throughout the continent of Africa. As the former President of J.M. Products, Inc. world wide operations, based in the United States, he lends limitless knowledge of the Ethnic Hair Care Industry, it’s customer base, and history. Michael worked side by side with his father Ernest P. Joshua to build their family owned business, J.M. Products, and it’s brands when the company had only 5 employees and grew to over $50 million dollars in world wide sales. Since 1983 he spearheaded all aspects of company operations as its network of companies grew from 2 operations in the U.S.A, to affiliate operations in South Africa, Jamaica, Ghana, and the U.K.

ARGANICS AMBASSADORS

Our brand ambassadors around the world!

Interested in becoming an 

Arganics Ambassador?

JALISIA

IG @braidsbyjmarie

Decatur, GA

BRITTANY

IG @styledbybritt

Atlanta, GA

BLAKE

IG @spiderthebarber

Fayetteville, AR

DENEILIA

FB @djanaym

Dothan, AL

ALISHA

IG @alishaphicks

Atlanta, GA
Columbus, OH

RUSSELL

IG @thebarberfather

Little Rock, AR

RUTH

IG @ruthnhm1

Johannesburg, South Africa

LAQUINTA

IG @qstyles_lesbraider

New York, NY

JOY

IG @joy_the_hairstylist

San Diego, CA

LESEDI

IG @_lesedidube

Harare, Zimbabwe

JAIMONI

IG @iammilliyuan

Phoenix, AZ

DAHIANA

IG @fashionbydahiana

Washington Heights, NY

ZIYA

Youth Ambassador

West Helena, AR

SYDNEY

Youth Ambassador

Houston, TX

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©2020 M3 Cosmetic Labs South Africa (Pty) Ltd.